BarbieGirls was aimed primarily at young girls, so Mattel made it so that players were only allowed to play with a female avatar.
The site had a huge community, fr many active fansites dedicated to sharing info on the game. Players were given notice in advance, and VIP Memberships were refunded.
The official reason Mattel gave for the tirls of the site was "BarbieGirls. We are committed to providing girls with the best play experience both on and offline.
Three popular BarbieGirls games were ed to Barbie. A folder containing images and wallpapers from BarbieGirls.
Fans were upset with the closure. They created petitions to re-open the site, but none of them caught Mattel's attention.
No plans have been made to re-open the site. They were deed to look like avatars from the game, with plastic clothes that could be interchanged.
Extra fashion packs were available to get more outfits for the device. A special 1GB version was also released. A disc was included with every device that allowed it to be registered with an on BarbieGirls.
Jump to Girls play less energetically than boys 'because they prefer to chat' Girls tend to play less energetically than boys, because they are more interested in chatting, a new study shows. Researchers warn that the trends last a lifetime and could lead to obesity.
Researchers who followed the behaviour of 10 and year-olds in their school playgrounds found that the girls tended to spend their time talking in small groups and socialising. By contrast, the boys were more likely to play in larger groups and to take part in games like football.
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Dr Nicky Ridgers hames Liverpool John Moores University, one of the co-authors of the research, said: "Our study shows that girls and boys play differently. Girls tend to spend time in smaller groups and engage in verbal games, conversation and socialising. Most boys play in larger groups, which lend themselves more to physically active games, such as football.